THE COMPANY

The beginning of the company's history dates back to the early'70s. In those times the owner, who was still only in his 20s, started his adventure selling at the local markets a type of clothing which was a novelty in those times: designer items at outlet prices.
Within a few years , among the Italian pioneers, he opened a shop selling designer items at outlet prices.
Following the success of the clothing shop, in the early '80s he opens a new shop selling high quality branded shoes and bags.
Then more shops are opened with prestigious brands throughout the Piedmont region. The company was born in Ivrea, lovely small town near the city of Torino, and main town of the "Canavese" area because of geographical and historical reasons .
Viscerally liked to its territory. The business also shows its connections to the local history through the choice of its name. In fact Ivrea has been a Roman colony up to the year 100 a.C. (in which time the city was renamed Augusta Eporedia).In 1001, after a period of conflicts with the bishopric Arduino'e Earl conquers the city, and the following year, against Ottonelli Emperour 's will, he is elected King and the city of Ivrea became Italy's capital.
When the Arduino' s era was over, and after the mastery of Emperour Federico II, in 1356 the town was then under the Savoia's Earls dominance. The XIV century sees the peasants devolution against the nobles' abuses and in 1800 a victorious Napoleon is welcomed to the town ; the Carnival show that has been created back in 1808 and still happens every year in Ivrea makes much reference to these events too. Once a year , during the traditional "Oranges Battle" you can feel the history, the legend which are still so much alive in Ivrea: the costumes have strong and well defined medieval flavor. We can not forget-as Carducci wrote- that in the city centre's streets , where the Carnival happens," King Arduino's shadow hovers, This is such an important historical character that the business takes the name for two of its main shops: Ivrea City Centre and Turin and last but not least, the current e-commerce project.
The brands you can find in the shops all have one thing in common : their philosophy which is unique because of the products' top quality, creativity and originality.
Many of the brands products are worlwide recognized as "mythical" such as Tod's, Hogan, Armani, Fendi, Prada, Ferrè, Chiarini, Ferragamo, Burberry, Vic-Matiè, Liu-Jo.

OUR SHOPS